🤣
Adding fun and engagement to the voice messaging experience
🥳
🫡
🫨
🥰
😭
🤯
🤣
😱
Adding fun and engagement to the voice messaging experience
Adding fun and engagement to the voice messaging experience
🤯
🫡
🥳
🥳
🫨
🥰
🤨
😭
😭
Buz; a voice-based communication app
With the longterm goal of replacing texting with voice messaging, Buz believes that voice fosters a more authentic connection between people
The Problem 🧗
Although over 74% of Buz Active Users agree voice messaging is more authentic and personal than texting, many still strongly prefer texting due to established habits
Roles 🧑💻
User Research
UX Design
Sprint Planning
Data Analysis
Quality Control
Timeline ⏰
4 Weeks, Q4 2023
Buz; a voice-based
communication app
With the longterm goal of replacing texting with voice messaging, Buz believes that voice fosters a more authentic connection between people
The Problem 🧗
Although over 74% of Buz Active Users agree voice messaging is more authentic and personal than texting, many still strongly prefer texting due to established habits
Timeline ⏰
4 Weeks, Q4 2023
Roles 🧑💻
User Research
UX Design
Sprint Planning
Data Analysis
Quality Control
BUZ WEBSITE
BUZ WEBSITE
BUZ WEBSITE
BUZ WEBSITE
How Might We Amplify
the Value of Voice Messaging?
How Might We Amplify
the Value of Voice Messaging?
Using user feedback as a foundation, I led several brainstorming workshops with the team to identify the unique value we could offer — focusing on users' Jobs to Be Done
Using user feedback as a foundation, I led several brainstorming workshops with the team to identify the unique value we could offer — focusing on users' Jobs to Be Done
While the JTBD workshops were effective in sparking creativity, many of the ideas weren't feasible. Most would demand significant development effort from the company and a steep learning curve for users
While the JTBD workshops were effective in sparking creativity, many of the ideas weren't feasible. Most would demand significant development effort from the company and a steep learning curve for users
Priority Mapping 📍
After narrowing the ideas down to 15 key concepts, the Voicemoji concept stood out for multiple reasons
After narrowing the ideas down to 15 key concepts, the Voicemoji concept stood out for multiple reasons
Capitalizes on Existing Habits
Capitalizes on Existing Habits
Familiar features make it intuitive for users with minimal learning required
Familiar features make it intuitive for users with minimal learning required
Enhances Core Functionality
Enhances Core Functionality
Adds fun and expressiveness to Buz's voice messaging, amplifying authentic communication
Adds fun and expressiveness to Buz's voice messaging, amplifying authentic communication
Marketable
Marketable
Combines popular emojis and voice, likely boosting user engagement and great for content
Combines popular emojis and voice, likely boosting user engagement and great for content
High Impact, Low Effort
High Impact, Low Effort
Leverages existing tech, offering great value with minimal development effort
Leverages existing tech, offering great value with minimal development effort
Market Differentiation
Market Differentiation
Distinguishes Buz from competitors by creatively blending voice with emojis – adding new value to the ecosystem
Distinguishes Buz from competitors by creatively blending voice with emojis – adding new value to the ecosystem
Priority Mapping 📍
After narrowing the ideas down to 15 key concepts, the Voicemoji concept stood out for multiple reasons
Capitalizes on Existing Habits
Familiar features make it intuitive for users with minimal learning required
Enhances Core Functionality
Adds fun and expressiveness to Buz's voice messaging, amplifying authentic communication
Marketable
Combines popular emojis and voice, likely boosting user engagement and great for content
High Impact, Low Effort
Leverages existing tech, offering great value with minimal development effort
Market Differentiation
Distinguishes Buz from competitors by creatively blending voice with emojis – adding new value to the ecosystem
Priority Mapping 📍
After narrowing the ideas down to 15 key concepts, the Voicemoji concept stood out for multiple reasons
Capitalizes on Existing Habits
Familiar features make it intuitive for users with minimal learning required
Enhances Core Functionality
Adds fun and expressiveness to Buz's voice messaging, amplifying authentic communication
Marketable
Combines popular emojis and voice, likely boosting user engagement and great for content
High Impact, Low Effort
Leverages existing tech, offering great value with minimal development effort
Market Differentiation
Distinguishes Buz from competitors by creatively blending voice with emojis – adding new value to the ecosystem
From Visual to Vocal
Reinventing emojis with sound
( hover over screens for demo )
From Visual to Vocal
Reinventing emojis with sound
( hover over screens for demo )
From Visual to Vocal
Reinventing emojis with sound
( hover over screens for demo )
Sending a Voicemoji
Sending a Voicemoji
Receiving a Voicemoji
Receiving a Voicemoji
Expressive Voicemojis within 2 taps
Expressive Voicemojis within 2 taps
Expressive Voicemojis within 2 taps
Expressive Voicemojis within 2 taps
From Visual to Vocal
Reinventing emojis with sound
Delivery Timeline
Delivery Timeline
As the project owner of Voicemoji, I collaborated closely with Product Designers and other key stakeholders
to ensure timely delivery and maintain high-quality standards. I spearheaded in sprint planning, prioritizing
essential feature components for early delivery while scheduling less critical elements for future iterations
As the project owner of Voicemoji, I collaborated closely with Product Designers and other key stakeholders to ensure timely delivery and maintain high-quality standards. I spearheaded in sprint planning, prioritizing essential feature components for early delivery while scheduling less critical elements for future iterations
As the project owner of Voicemoji, I collaborated closely with Product Designers and other key stakeholders to ensure timely delivery and maintain high-quality standards. I spearheaded in sprint planning, prioritizing essential feature components for early delivery while scheduling less critical elements for future iterations
Core Functionality Sprint
Being my first delivery sprint, I had much to learn. By collaborating closely with stakeholders, I streamlined the feature to its core purpose — providing users with a fun yet simple experience for sending and receiving Voicemojis
Impact 🚀
Overall user engagement increase by 47.82%
Optimization Sprint
I actively collected and organized feedback following the launch of Voicemoji 1.0. After synthesizing the insights, I prioritized 2 key improvements — firstly, making Voicemojis more "spammable" to boost interaction and fun. Secondly, introducing pre-installed resources to ensure a more reliable sending experience
Data-driven 📈
29.18% of active users spam Voicemojis, with 68% of them repeatedly sending the same Voicemoji
Voicemoji Previews
Many users expressed that they often want to know what the different Voicemojis sound like before sending them. Knowing this, we introduced Voicemoji Previews, allowing users to sample sounds beforehand. Additionally, we implemented Voicemoji Categories to better organize the growing collection, making it easier for users to find the perfect Voicemoji
Voicemoji
Chat Reactions
We recognized that chat-bubble reactions were a popular feature among competitors and frequently requested by our users. Despite initial hesitation from some stakeholders, who were unfamiliar with the feature due to different cultural preferences (as platforms like WeChat do not include chat reactions), I was able to gather sufficient user data to demonstrate the value of this functionality. With this evidence,
I successfully advocated for its inclusion
User Retention ✅
7.86% Increase in D1
6.44% Increase in D3
3.35% Increase in D7
Create Your Own Voicemojis (Planned)
Core Functionality Sprint
Core Functionality Sprint
Being my first delivery sprint, I had much to learn. By collaborating closely with stakeholders, I streamlined the feature to its core purpose — providing users with a fun yet simple experience for sending and receiving Voicemojis
Being my first delivery sprint, I had much to learn. By collaborating closely with stakeholders, I streamlined the feature to its core purpose — providing users with a fun yet simple experience for sending and receiving Voicemojis
Impact 🚀
Overall user engagement increase by 47.82%
Optimization Sprint
I actively collected and organized feedback following the launch of Voicemoji 1.0. After synthesizing the insights, I prioritized 2 key improvements — firstly, making Voicemojis more "spammable" to boost interaction and fun. Secondly, introducing pre-installed resources to ensure a more reliable sending experience
I actively collected and organized feedback following the launch of Voicemoji 1.0. After synthesizing the insights, I prioritized 2 key improvements — firstly, making Voicemojis more "spammable" to boost interaction and fun. Secondly, introducing pre-installed resources to ensure a more reliable sending experience
Data-driven 📈
29.18% of active users spam Voicemojis, with 68% of them repeatedly sending the same Voicemoji
Voicemoji Previews
Many users expressed that they often want to know what the different Voicemojis sound like before sending them. Knowing this, we introduced Voicemoji Previews, allowing users to sample sounds beforehand. Additionally, we implemented Voicemoji Categories to better organize the growing collection, making it easier for users to find the perfect Voicemoji
Many users expressed that they often want to know what the different Voicemojis sound like before sending them. Knowing this, we introduced Voicemoji Previews, allowing users to sample sounds beforehand. Additionally, we implemented Voicemoji Categories to better organize the growing collection, making it easier for users to find the perfect Voicemoji
Voicemoji Chat Reactions
We recognized that chat-bubble reactions were a popular feature among competitors and frequently requested by our users. Despite initial hesitation from some stakeholders, who were unfamiliar with the feature due to different cultural preferences (as platforms like WeChat do not include chat reactions), I was able to gather sufficient user data to demonstrate the value of this functionality. With this evidence, I successfully advocated for its inclusion
We recognized that chat-bubble reactions were a popular feature among competitors and frequently requested by our users. Despite initial hesitation from some stakeholders, who were unfamiliar with the feature due to different cultural preferences (as platforms like WeChat do not include chat reactions), I was able to gather sufficient user data to demonstrate the value of this functionality. With this evidence, I successfully advocated for its inclusion
User Retention ✅
7.86% Increase in D1
6.44% Increase in D3
3.35% Increase in D7